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Portfolio Magazine to Shutdown
The Great Media Collapse of 2009 continues unabated. Latest victim: the upscale business magazine Portfolio. Despite having collected more than 450,000 subscribers in two years, the magazine launched...
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Ugly Week for Print Media
It was a terrible week for the mainstream media in a year that I’ve called the Great Media Collapse of 2009. The struggling economy, plummeting ad sales, and the proliferation of content on the web as...
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The Great Media Collapse of 2009: Part 2
Back in March I predicted 2009 to be the year of the Great Media Collapse. That the powerful forces of the global economic meltdown, plummeting advertising costs, and the shift of readers from print to...
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Pawngo Stunt is an Example of “Vile” Marketing
Today most of New England is still bruised from the Patriots loss in the Super Bowl on Sunday. For the last 48-hours the city that has been spoiled by championships in football, baseball, basketball...
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Has the Timeline Improved Facebook for Brands?
It has – dramatically – if you’re Facebook. For brands, the switch to the Timeline format spells big changes – both good and bad. First the good news. Facebook is placing a premium on storytelling....
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Fewer Choices, Please…
Let me set the stage: Amazon Instant Video has more than 40,000 movies and TV shows Kindle offers more than one million book titles Google Play has 1.5 million apps Spotify offers 20 million songs...
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